Get the Hair You Desire

Our lab is continuously innovating, developing a range of new products to meet evolving beauty needs. With ambitious expansion plans on the horizon, we are excited to push boundaries and make a lasting impact. BeFront was founded on the principles of authenticity and transparency—core values that set us apart in an industry where the definition of “clean beauty” remains unclear. We believe in science-backed formulations and honesty in beauty, ensuring that every product we create aligns with our commitment to quality, efficacy, and integrity.